Bollinger, Bryan, Randi Kronthal-Sacco, and Levin Zhu (2025). “Sustainable Product Profit Potential and Availability.” Journal of Marketing (accepted).
Zhu, Levin, Bryan Bollinger, and Randi Kronthal-Sacco. “Loyalty and Preference in Sustainable Product Choice.” Under Review at Journal of Marketing Research.
“Nature Exposure, Local Warming, and Sustainable Consumption: Examining the Role of Nature Connectedness on Sustainable Behavior” with Bryan Bollinger, Emma Gu, Uma Karmarkar, Randi Kronthal-Sacco, and Steve Zhang. Work in progress.
“When Does Investing in Common Product Attributes Hurt Firms? Strategic Implications of Product Innovation in Vertically Segmented Markets.” Work in progress.
“An Indirect Utility Framework for Consumer Response to Sustainability Claims: A Literature Review.” Work in progress.