Research
Working Papers
Working Papers
Bryan Bollinger, Randi Kronthal-Sacco, and Levin Zhu. “Sustainable Product Profit Potential and Availability.” Invited for 2nd Round Revision at Journal of Marketing.
Bryan Bollinger, Randi Kronthal-Sacco, and Levin Zhu. “Sustainable Product Profit Potential and Availability.” Invited for 2nd Round Revision at Journal of Marketing.
Steve Zhang, Bryan Bollinger, Randi Kronthal-Sacco, and Levin Zhu. “Nature Exposure, Local Warming, and Sustainable Consumption: Examining the Role of Nature Connectedness on Sustainable Behavior.” Under Review at Journal of Marketing Research.
Steve Zhang, Bryan Bollinger, Randi Kronthal-Sacco, and Levin Zhu. “Nature Exposure, Local Warming, and Sustainable Consumption: Examining the Role of Nature Connectedness on Sustainable Behavior.” Under Review at Journal of Marketing Research.
Levin Zhu, Bryan Bollinger, and Randi Kronthal-Sacco. “Loyalty in Sustainable Product Choice.” Working Paper.
Levin Zhu, Bryan Bollinger, and Randi Kronthal-Sacco. “Loyalty in Sustainable Product Choice.” Working Paper.
Work in Progress
Work in Progress
Levin Zhu. “An Indirect Utility Framework for Consumer Response to Sustainability Claims: A Literature Review.” Work in progress.
Levin Zhu. “An Indirect Utility Framework for Consumer Response to Sustainability Claims: A Literature Review.” Work in progress.
Levin Zhu. “When Does Investing in Salient Product Attributes Hurt Firms? Strategic Implications of Product Innovation in Vertically Segmented Markets.” Work in progress.
Levin Zhu. “When Does Investing in Salient Product Attributes Hurt Firms? Strategic Implications of Product Innovation in Vertically Segmented Markets.” Work in progress.