Bollinger, Bryan, Randi Kronthal-Sacco, and Levin Zhu (2025). “Sustainable Product Profit Potential and Availability.” Journal of Marketing (accepted).
Zhu, Levin, Bryan Bollinger, and Randi Kronthal-Sacco. “Loyalty and Preference in Sustainable Product Choice.” Under Review at Journal of Marketing Research.
Bollinger, Bryan, Emma Gu, Uma Karmarkar, Randi Kronthal-Sacco, Steve Zhang, and Levin Zhu. “Nature Connectedness and Sustainable Behavior.” Working paper.
“When Should Firms Invest in Sustainability? Strategic Implications of Sustainable Innovations in Vertically Segmented Markets.” Work in progress.
“An Indirect Utility Framework for Consumer Response to Sustainability Claims: A Literature Review.” Work in progress.